Family business Low Howgill Butcher Deli is situated in the Cumbrian market town of Appleby. Previously a regular sight at many a farmer’s market all over Cumbria, the family made the move to permanent premises in the old bank building in town. The new logo design included many elements from the original logo, but a shift in colour, some tightening up of the fonts, and the creation of a flexible stamp-like design has proved a successful change. Large window decals and product labelling were applied, but we particularly love the application of the logo design onto the beautifully restored mini pickup.