The Lancashire Teaching Hospitals Charity’s activity has always been fundamental to the funding of facilities and specialist equipment. LTHC wanted to centralise all fundraising activity under one common banner. With nationally recognised centres of medical excellence, the new charity umbrella would balance up activity, and give a clear identity that would focus within the wider community and across the NHS regionally.
The objective, to create a single identity to brand the whole of the Charity’s activity. In staged chunks, the brand identity concepts were created for all stakeholders to consider and feedback thoughts. Central to the brand development was a Brand Guidelines document. A must-have for consistency going forward. Promotional items were produced: such as Poster Design, Leaflet Design, Event Banners, Display Material, Lanyards, Social Media Graphics, T-shirts and Website Design and Development.
The result, a colourful identity that engages and inspires emotionally. The inclusion of the ‘plus sign’ represents the positivity of the dedicated staff, the volunteers the fundraisers and the added value to the health of the community.