Penningtons Spirits & Liqueurs is based in the market town of Kendal, Cumbria. Creators of uniquely flavoured gins, vodkas, and liqueurs, the family team have developed a reputation for distilling beverages that are just a little bit different. Their famous Kendal Mint Cake Liqueur has spread far and wide, with its distinct slim bottle a rich green hue. Sweetly delicious.
As part of Pennington’s future planning, it became time to consider the structure of their brand identity, and the limitations caused by their original name, The Kendal Mint Cake Liqueur Company. Design concepts for a strategic restructuring of their brand identity was important. Separating products by building a new masthead would allow greater potential, less confusion, and a more logical set up. The logo was applied to product labels, boxes, exterior signage, event banners and pop-up backdrops as well as a gift box for miniatures.