Truline Cat & Dog Food

GRAPHIC & BRANDING DESIGN CUMBRIA

Truline pet Food

Brand Design, Packaging Design

I am extremely proud of this work. A multi-award winning natural cat and dog food brand, Truline is produced in Wales. The product is a top of the range pet food, with premium level ingredients and production methods. With animal welfare and digestive health a priority, the manufacturers at Truline are truly pet centred. The project started with initial concepts and a naming exercise. With ‘Truline’ and the strapline ‘the essential balance, naturally’ chosen, the packaging was developed soon after. Silver foil bags were enhanced with spot printed matte coating, allowing a reflective play on each side. 

In 2017-18 Truline won the World Branding Awards in Vienna, which was a fantastic achievement.

Branding & Packaging design for Truline, Pero Pet Foods
Branding & Packaging design for Truline, Pero Pet Foods
Branding & Packaging design for Truline, Pero Pet Foods
Branding & Packaging design for Truline, Pero Pet Foods
Branding & Packaging design for Truline, Pero Pet Foods

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