I am extremely proud of this work. A multi-award winning natural cat and dog food brand, Truline is produced in Wales. The product is a top of the range pet food, with premium level ingredients and production methods. With animal welfare and digestive health a priority, the manufacturers at Truline are truly pet centred. The project started with initial concepts and a naming exercise. With ‘Truline’ and the strapline ‘the essential balance, naturally’ chosen, the packaging was developed soon after. Silver foil bags were enhanced with spot printed matte coating, allowing a reflective play on each side.
In 2017-18 Truline won the World Branding Awards in Vienna, which was a fantastic achievement.